MERCHANDISING

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Blossoms & Bones

Held every September at Ghost Ranch, New Mexico, this magical music festival continues to evolve each year into a regional music destination for eclectically-minded festival-goers. As internationally acclaimed artist Georgia O’Keefe has established, this location is one of the most beautiful natural settings in the entire country.

Hoppervision was asked to develop a distinct line of merchandise that befits the free-spirited, female-centric, and diverse audience drawn to this burgeoning festival that is soon to be a global destination. Based on the younger, Gen-Z audience, bright colors and large bold graphics centered on the two striking elements inspired by the work of O’Keefe — flowers and bones — were a must.