BRAND MANAGEMENT

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Chela Gurnee Jewelry

Chela Gurnee is a talented and unique jewelry designer who needed a way to showcase and market her products via print materials and a strong web presence. Hoppervision developed a the logo, brand guidelines, e-commerce website, email campaign and print materials. Intent on matching the jeweler's simple sophistication and grounding gem-work, the product takes the spotlight with high-impact photography that carries through to the print materials and displays.

Chela has since evolved onto a shamanic healer who handcrafts talisman jewelry. At that point, HV helped her transition to this new stage with a successful brand redesign.

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chelagurnee.com